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MIO IMPACT

Capabilities

Every part of the ecommerce system, owned by a specialist.

Six connected disciplines — from the infrastructure a store runs on to the operations that keep it moving.

Capabilities

The expertise behind the system

Six disciplines, twenty-four capabilities — each owned by a relevant specialist and connected through one operating system.

01

Ecommerce Engineering

The infrastructure the rest of growth runs on.

  • Shopify Development

    Stores built for performance, flexibility and scale.

  • Theme Development

    Custom sections and themes shaped around how customers buy.

  • Store Architecture

    Navigation, collections and structure that make products easy to find.

  • Technical Optimization

    Speed, stability and clean foundations for search and conversion.

02

Growth & Acquisition

Qualified attention, not just more attention.

  • Campaign ManagementPlanned, measured campaigns across paid and organic channels.
  • Customer AcquisitionReaching the right buyers at a sustainable cost.
  • Social MediaConsistent presence that builds trust and demand.
  • Traffic PositioningPlacing the store where high-intent traffic already is.

03

Conversion & Revenue

Where attention becomes orders — and orders become relationships.

  • AConversion OptimizationReducing friction across product pages, carts and checkout.
  • BConsumer PsychologyMessaging and journeys informed by how people decide.
  • CCustomer RetentionLifecycle systems that bring customers back.
  • DCustomer SuccessPost-purchase experiences that protect reputation.

04

Intelligence & Automation

Systems that think, measure and scale.

  • AI Shopping

    Preparing products for AI-assisted discovery and shopping.

  • AI Automation

    Automating repetitive operational and marketing work.

  • Data Analytics

    Turning store data into clear decisions.

  • Performance Intelligence

    Tracking the metrics that actually move the business.

05

Content & Visibility

Being found, understood and remembered.

  • 01

    SEO

    Technical and on-page search visibility.

  • 02

    Video Marketing

    Video built for attention and action.

  • 03

    Product Visibility

    Product data and presentation across channels.

  • 04

    Content Strategy

    Content that answers real buying questions.

06

Operations

Execution that keeps momentum.

  • Project Management
  • Project Delivery
  • Ecommerce Operations
  • Error Resolution

Our platforms

The stack behind the work.

  • Shopify
  • WooCommerce
  • Wix
  • Klaviyo
  • Facebook
  • Udemy
  • Mailchimp
  • GetResponse
  • Google
  • ChatGPT
  • Gemini
  • GoDaddy
  • BigCommerce
  • Ahrefs
  • Canva
  • Figma
  • Google Analytics
  • Google Merchant Center
  • Semrush
  • Instagram
  • Etsy
  • Yahoo
  • Microsoft Bing
  • Google Search Console
  • Meta Ads
  • Pinterest
  • TikTok Ads
  • TikTok Shop
  • Shopware

Next step

Let's find the next point of impact.

Tell us where your ecommerce business is today and what you're trying to improve.