CROIn preparation
Traffic without conversion is expensive attention
Why the first question in a growth problem is rarely “how do we get more visitors?”
Coming soonInsights
Thinking in systems.
How ecommerce growth actually works — written by the people who build, optimize and operate it.
Insights
Mio Impact Intelligence
Notes on ecommerce systems — from the specialists who work on them. First articles are in preparation.
- AIIn preparation
Preparing product data for AI shopping surfaces
How structured, complete product information affects discovery in AI-assisted buying.
Coming soon - ShopifyIn preparation
Store architecture comes before store design
Collections, navigation and templates determine how a Shopify store scales.
Coming soon - SEOIn preparation
The silent technical errors that suppress visibility
Indexing gaps, broken links and tracking failures that rarely show up in a dashboard.
Coming soon - Consumer PsychologyIn preparation
The psychology of the product page
Certainty, effort and trust — the three questions every buyer is silently asking.
Coming soon - GrowthIn preparation
Ecommerce growth is a system, not a single channel
How acquisition, conversion, retention and operations depend on one another.
Coming soon
Next step
Let's find the next point of impact.
Tell us where your ecommerce business is today and what you're trying to improve.